Nespresso Ballpoint Pen, 2024
Design a writing instrument to follow a selected brand of your choice. This instrument should follow the brand values within its form and function.
key takeaways
overview
class: Junior Product Design Studio
duration: 5 Weeks
professor: Kevin Shankweiler
Nespresso is a leading brand within the coffee industry. It focuses on home, pod based, coffee machines that brew high quality espresso within seconds. I chose Nespresso as the brand for my project.
research
DNA/Brand Values
Nespresso's brand values include: high quality, innovation, know-how, 'creating an experience', diversity & evolution, and having a 'heart of sustainability'.
Persona/Personality
Who is the consumer? An idealistic, passionate, and sophisticated coffee aficionado.
Design Principles
What is the form approach? Mature & rich, balanced, clean/minimalistic, curvilinear/geometric forms, and elegant.
Signature Elements
What are the key elements within most of Nespresso's products? Perfect circles, the cutoff cones, distinct ratios, parting lines, lined patterns, minimal fillets, and color ratios.
How does Nespresso compare to the current market?
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insights
Nespresso chooses to explore their reach by utilizing the creation of coffee as an experience.
Nespresso produces its elegant and idealistic nature by allowing its products to embrace the combination of black with pops of rich color, unique dome-like shapes, intriguing parting lines, and experiential packaging.
In order to capture the true essence of this brand, all of these elements must be used to the best of their ability.
initial ideation
After I established the signature elements and insights of Nespresso, I began to ideate through sketching. These sketches focus on how the signature elements can come together to form a pen that emulates Nespresso as a brand.
refinement
prototyping
Once I came up with the main design of the Nespresso pen, I started CAD modeling the twist pen and it's mechanism. I had to ask one question: What is the proper balance?
final twist pen
After testing and 3D printing all of the twist mechanics and pen body, the final Nespresso pen was ready to be built.
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packaging like nespresso
Once the Nespresso twist pen was a looks-like and works-like model, I went a step further and studied the brand packaging to bring more of that Nespresso branding to life.
Below is my process for creating the final packaging.
Thank you for looking through my process of designing the Nespresso Ballpoint Pen!
key takeaways
1. Being able to identify signature elements of a brand and mimic the brand language.
2. Prototyping at a very small and meticulous scale.
3. Manufacturing methods.
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